Eric Tsang in Malaysia

Who else could this be.



It's none other than Eric Tsang Chi Wai.


The popular Hong Kong MC of The Super Trio Show which is shown on the Astro Wah Lai Toi.


Easy Pha-max is very honoured to have Eric Tsang as the special guest for the forth-coming 'Beautie Woman' launching on 30th September 2007. Meet our Easy Superstar at Palace of The Golden Horses from 1 to 3 p.m.

Don't miss out this date.

Traffic not smooth and easy

The bulan Ramadan is a holy month for all Muslim. They are required to observe a daylight fast for the whole month.

Within the vicinity of a food bazaar, the traffic will build up after 5:30 pm where everyone will be heading back home to break fast with their family. Wishing all the Muslim friends, "Selamat Berpuasa".

As usual I was driving back home but today I offer a ride to my colleague to PJ Hilton. The road is cleared in front of my office and after the Sin Chew Jit Poh roundabout. There is no turning back when I reached Section 14. Traffic was like bumper to bumper. Gosh, what can I do but to remain patient and listen to my favourite Light and Easy.

Then I saw two taxis with the “Easy Pha-max I Believe” sticker on the back. It went zig zag in front of me. I reached for my handphone to catch a snapshot but oops, battery was flat. It took me 40 minutes to reach my destination.

Anyway, I had some shots here too. This is how the sticker looks like. It blends perfectly on the red and white taxi.

WOW, this is a very innovative and creative free mobile advertisement. The car was parked at the PGRM parking lot. Do you know who is the car owner?

An intensive brand building campaign has been launched to establish Easy Pha-max as the Global Largest Online eHerbs Center. Did you see the bus advertisement and cars with the sticker? Your car could be spotted and the public could participate and win weekly prizes.

Beside seeing, you could also hear. Sound familiar with this music. It normally jingles at TV prime hours as well as radio 98.8. I am sure you will have heard it before over the TV and radio.

All business partners are very supportive to this campaign.

Easy Pha-max Blue Ocean Strategy Presentation at Global SMEs 2007

September 8, 2007 - Global Franchise Director, Joseph Wong was invited to share the Easy Pha-max Blue Ocean Strategy at the Global SMEs Marketplace.


The Global SMEs 2007 was held at the MATRADE Exhibition and Convention Centre (MECC). This year’s show aims to create new waves of opportunities for small and medium enterprises to take part in and maximize their experience. It focuses on opportunities creation and capacity building of ICT and e-commerce.


Joseph Wong described “What is Blue Ocean” and elaborated “HOW” Easy Pha-max created an uncontested marketplace with innovative value to all Easy business partners with the 4 in 1 platform for success.

1. Global largest eHerbs biotechnology platform.
2. Franchise merchant module.
3. Easy Pha-max online center.
4. SOHO partnership.

The presentation concluded in welcoming all participants to join the revolution and ride on the expressway towards wealth and success.

BYOB – Be Your Own Boss

News Straits Times

As published in News Straits Times, 2 August 2007.

Herbal supplement manufacturer, INS Bioscience plans to capture 8% of the Malaysian herbal market. Currently, its marketing arm Easy Pha-max Sdn Bhd holds about 1% of the market, valued at about RM5.5 billion.

Wow! that’s the direction as an Easy Pha-max Business Partner is steering. So far, there are 3,500 business partners, each of whom has individual e-store website where customers are able to purchase the products online namely http://kelly.easypha-max.com/ Doing business online is similar to doing business offline. Transactions are made when the seller can provide a value to the buyer. Easy Pha-max provides an uncontested marketplace where competition is irrelevant.