INS Bioscience signs MoU with Dalian firm

By Kathy Fong, Star Business - November 15, 2007

DALIAN: Banking on the rising popularity of herbal health supplements, Mesdaq-listed INS Bioscience Bhd is confident of sustaining strong earnings growth in the next five years.

To tap the global bio-herb market for better earnings growth, the company’s wholly-owned subsidiary, Easy Pha-max Marketing Sdn Bhd, recently signed a memorandum of understanding (MoU) with Dalian-based INS Xue Ao Pte Ltd, the biggest cordyceps-based products manufacturer in Asia. Under the MoU, Easy Pha-max would be the sole global distributor of INS Xue Ao’s healthcare supplements. Meanwhile, INS Xue Ao would also market and distribute INS Bioscience’s products in China.

The signing was witnessed by Deputy Youth and Sports Minister Datuk Liow Tiong Lai and government officials, including the mayor, from the Dalian local authorities. INS Bioscience chief executive officer Datuk Yeat Sew Chuong said the partnership would enable the group’s healthcare products to penetrate the Chinese market, which is projected to be one of the biggest in the world given its population size and its expanding aging group.

Datuk Yeat Sew Chuong (centre) and INS Bioscience executive director Ben S.T Wong (right) together with INS Xue Ao Pte Ltd general manager Phang Mei Hwa at the opening ceremony of the latter's manufacturing plant in Dalian.

He added that its product portfolio would be enhanced by INS Xue Ao’s steady supply of a variety of cordyceps-based health supplements. “It is a synergistic partnership. It is a win-win deal,” he told the media after the signing ceremony.

INS Xue Ao’s newly-completed plant in Dalian has the capacity of producing 350 tonnes of cordyceps-based products annually. Its chief executive Lei Ming said he expected the plant to double its size by end-2008 on anticipated rising demand for cordyceps.

Yeat said cordyceps-based health supplements would be one of INS Bioscience’s core products, besides the wheatgrass supplements. He expects cordyceps-based products to account for 10% of the company’s revenue. He said the World Bank forecast the global market for herbal products would reach US$5tril by 2050, with Asia constituting 17% of sales.

On the company’s earnings, Yeat said shareholders could expect to see “encouraging” earnings growth for the financial year ending Dec 31, and years after. “Shareholders would see revenue growth at a higher rate and an increase in earnings per share,” he added.

Last year, INS Bioscience incurred a net loss of RM12.65mil on revenue of RM23mil. It posted a net profit of RM418,000 on revenue of RM28.7mil for the six months ended June 30. Yeat noted that the company had plans to transfer its listing status to the main board. However, it had yet to meet the listing requirements.

INS Bioscience owns a plant in Puchong, Selangor. “The plant is currently running at 40% capacity. There isn’t any plan for us to expand. There is still room to raise production volume,” said Yeat. He said China or the US would possibly be the destination should the company intend to set up a new plant abroad.

INS Signs MoU with Easy Pha-Max

Wednesday November 7, 2007

KUALA LUMPUR: INS Bioscience Berhad's wholly owned unit Easy Pha-Max Marketing Sdn Bhd has signed a memorandum of understanding (MoU) with HEWO Sdn Bhd.

In a filing with Bursa Malaysia, INS said both companies would combine their respective expertise and resources to become top herbal information provider and herbal products marketer in the world. – Bernama

BLUE OCEAN STRATEGY SEMINAR

Easy Pha-max headquarter at Puchong has ben organising the English version of Blue Ocean Strategy Seminar on every Saturday. Registration start at 2:00 pm.


I received a SMS on my mobile that the 14th seminar will be carry on for the forthcoming October 13. It's also the first day of Hari Raya and public holiday for the whole nation. Make an outing with your friends to tour Easy Pha-max and discover the business opportunity awaiting in the preview.

Eric Tsang in Malaysia

Who else could this be.



It's none other than Eric Tsang Chi Wai.


The popular Hong Kong MC of The Super Trio Show which is shown on the Astro Wah Lai Toi.


Easy Pha-max is very honoured to have Eric Tsang as the special guest for the forth-coming 'Beautie Woman' launching on 30th September 2007. Meet our Easy Superstar at Palace of The Golden Horses from 1 to 3 p.m.

Don't miss out this date.

Traffic not smooth and easy

The bulan Ramadan is a holy month for all Muslim. They are required to observe a daylight fast for the whole month.

Within the vicinity of a food bazaar, the traffic will build up after 5:30 pm where everyone will be heading back home to break fast with their family. Wishing all the Muslim friends, "Selamat Berpuasa".

As usual I was driving back home but today I offer a ride to my colleague to PJ Hilton. The road is cleared in front of my office and after the Sin Chew Jit Poh roundabout. There is no turning back when I reached Section 14. Traffic was like bumper to bumper. Gosh, what can I do but to remain patient and listen to my favourite Light and Easy.

Then I saw two taxis with the “Easy Pha-max I Believe” sticker on the back. It went zig zag in front of me. I reached for my handphone to catch a snapshot but oops, battery was flat. It took me 40 minutes to reach my destination.

Anyway, I had some shots here too. This is how the sticker looks like. It blends perfectly on the red and white taxi.

WOW, this is a very innovative and creative free mobile advertisement. The car was parked at the PGRM parking lot. Do you know who is the car owner?

An intensive brand building campaign has been launched to establish Easy Pha-max as the Global Largest Online eHerbs Center. Did you see the bus advertisement and cars with the sticker? Your car could be spotted and the public could participate and win weekly prizes.

Beside seeing, you could also hear. Sound familiar with this music. It normally jingles at TV prime hours as well as radio 98.8. I am sure you will have heard it before over the TV and radio.

All business partners are very supportive to this campaign.

Easy Pha-max Blue Ocean Strategy Presentation at Global SMEs 2007

September 8, 2007 - Global Franchise Director, Joseph Wong was invited to share the Easy Pha-max Blue Ocean Strategy at the Global SMEs Marketplace.


The Global SMEs 2007 was held at the MATRADE Exhibition and Convention Centre (MECC). This year’s show aims to create new waves of opportunities for small and medium enterprises to take part in and maximize their experience. It focuses on opportunities creation and capacity building of ICT and e-commerce.


Joseph Wong described “What is Blue Ocean” and elaborated “HOW” Easy Pha-max created an uncontested marketplace with innovative value to all Easy business partners with the 4 in 1 platform for success.

1. Global largest eHerbs biotechnology platform.
2. Franchise merchant module.
3. Easy Pha-max online center.
4. SOHO partnership.

The presentation concluded in welcoming all participants to join the revolution and ride on the expressway towards wealth and success.

BYOB – Be Your Own Boss

News Straits Times

As published in News Straits Times, 2 August 2007.

Herbal supplement manufacturer, INS Bioscience plans to capture 8% of the Malaysian herbal market. Currently, its marketing arm Easy Pha-max Sdn Bhd holds about 1% of the market, valued at about RM5.5 billion.

Wow! that’s the direction as an Easy Pha-max Business Partner is steering. So far, there are 3,500 business partners, each of whom has individual e-store website where customers are able to purchase the products online namely http://kelly.easypha-max.com/ Doing business online is similar to doing business offline. Transactions are made when the seller can provide a value to the buyer. Easy Pha-max provides an uncontested marketplace where competition is irrelevant.