Sunday, September 9, 2007

News Straits Times

As published in News Straits Times, 2 August 2007.

Herbal supplement manufacturer, INS Bioscience plans to capture 8% of the Malaysian herbal market. Currently, its marketing arm Easy Pha-max Sdn Bhd holds about 1% of the market, valued at about RM5.5 billion.

Wow! that’s the direction as an Easy Pha-max Business Partner is steering. So far, there are 3,500 business partners, each of whom has individual e-store website where customers are able to purchase the products online namely http://kelly.easypha-max.com/ Doing business online is similar to doing business offline. Transactions are made when the seller can provide a value to the buyer. Easy Pha-max provides an uncontested marketplace where competition is irrelevant.

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